About Us

Associated Insurance Services (AIS) was established in 2005 as a subsidiary company and the exclusive representative of Associated Loggers Exchange (ALE), an Idaho based insurance company founded in 1979. AIS was originally formed to oversee ALE’s workers’ compensation program for loggers in Idaho. Since then, AIS has expanded its agency operations to include other competitive markets for commercial/business insurance, life and health insurance, personal lines insurance, as well as commercial and construction bonds.

Toni Graham was recruited to manage AIS in Boise because of her previous experience as a partner at a Boise insurance agency and decades of experience insuring loggers. Dan Musselman was hired in the Coeur d’Alene office to act as the primary producer for the forest products insurance program throughout the state of Idaho. ALE’s workers’ compensation program has also diversified to include other industries outside of logging, which has provided our agency the opportunity to delve into other classes of business and provide the same superior workers’ compensation benefits to all clients. ALE’s rates are among the most competitive of any company offering workers’ compensation insurance in the state of Idaho.

AIS is a proud member of the Boise Metro Chamber of Commerce, and is also affiliated with the Independent Insurance Agents & Brokers of Idaho and Trusted Choice®. We love that the Chamber encourages members to support other local businesses since we are one of the few truly Idaho-based agencies around. Trusted Choice® requires all member agencies to agree to a Pledge of Performance that stresses the importance of superior service and ethical business practices, which we stand by everyday.

In order to better serve current and future clients, AIS continues to expand its capabilities by adding new markets, experienced producers, and obtaining licenses in states throughout the west.

Our slogan “We Work for You” is not a tagline, but a true definition of our relationship with all of our customers, especially ALE policyholders, who are part owners of the company. Profits from ALE remain in the organization by returning dividend checks to qualifying policyholders at the end of the year. Insureds benefit from automatic calculation of premiums with monthly payroll reports, superior claims handling and loss control services.

“There is no other agency in Idaho that serves and operates for our clients like we do,” declare Toni and her staff.

Give us a call and allow us the opportunity to “Work for You!”

BBB Accredited Business

Core Values

  • Honesty
    You can trust us to be honest in all that we do.
  • Loyalty
    We stand by our customers 100%.
  • Hard Work
    The job is not done until the customer is satisfied.
  • Stability & Consistency
    You will always know what to expect from us.
  • Relationships
    The better we know you, the better we can serve you.
  • The Customer
    Our top priority is every customer.
  • Prudence
    We weigh decisions with caution and care.
  • The Team
    Our staff works as a team, “We Work For You.”
  • Opportunities for Associates
    We maintain a challenging and rewarding working environment.
  • Profit
    Profits reinvested in the agency provide extraordinary service to you.

Mission Statement

Associated Insurance Services, LLC is a team of committed, positive and successful people who are always striving to be balanced, fair and honest in all dealings. We work within our “10 Core Values” to ensure everyone who interacts with our company benefits from our relationship, creating a safe and profitable enterprise for our customers, our employees and the companies we represent.